Sounds play a vital role in marketing a company’s logo and creating brand recognition. For instance, whenever you hear the voice of the duck saying “Aflac”, you instantly recognize it in the American Family Existence Assurance Company’s commercials. It’s advantageous for businesses to grow their branding ways of encompass all the senses, as opposed to just one. It can make the organization or product more memorable and increases consumer loyalty, which will help improve profits. However, using seem like a distinctive identifier for any brand has not been a marketing tool for very lengthy. Based on the Trademark Office’s records, the very first effective application for any seem mark was registered in 1978 and it was filed by NBC for his or her famous chime jingle. The NBC trademark decision set a precedent within the field, with every seem trademark coming after requiring to own certain criteria, for example being “… so inherently different or distinctive it attaches towards the subliminal mind from the listener, to become awakened when heard, and also to be connected using the source or event… ” In re Whirlpool Broadcasting Co., 199 USPQ 560, 563 (T.T.A.B. 1978). You will find roughly 203 live seem marks registered using the U . s . States Patent and Trademark Office (USPTO), when compared to a large number of visual trademarks which exist today.